This is a light purple-toning shampoo specifically designed to gently neutralize yellow or warm tones in blonde, grey, or white hair, thanks to a lower concentration of violet pigment compared to the original version.
It contains milk proteins, organic berry extracts (blueberry, raspberry, and blackberry), and Integrity 41 to protect color and enhance its longevity.
It is free from SLS/SLES sulfates, relying instead on a gentle cleansing base.
It features a luxurious fragrance made of mixed berries, floral notes, and musk.
✅ How to Use:
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Apply to wet hair and massage well.
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Leave on for 2–3 minutes (or longer for deeper toning), then rinse thoroughly.
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For best results, use with a conditioner or mask from the same line to boost hydration and color stability.
🎯 Why Choose It:
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Reduces brassiness without completely removing warmth—ideal for hair needing gentle tone balancing.
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Suitable for daily or frequent use, thanks to its gentle, sulfate-free formula.
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Well-loved by users for its distinct scent and noticeable effectiveness in neutralizing unwanted tones.